ASICS: The backstage of an event series
Improving customer experience by supporting communities in their quest to finding the perfect equipment
Guiding runners through their purchasing experience
81% runners probably don't run with the right shoes.
This explains Asics's mission: help runners finding the ideal equipment.
How? With the Asics Running Lab Tour: a special roadshow for runners with one simple promise, help them find the right shoe.
What? A 360% expertise with chiropodists, Asics experts and running coaches to support runners in their quest.
=> Want to know more? Download the case.
Table of contents
- Presentation & context
- Become THE running specialist 👟
- Running session with experts 🏃♂️
- Workshops 💡
- Digital strategy
- Results & testimonials
Building on Sport Heroes specific community & know-how, and putting into account our own running expertise, I think we managed to bring trial event to the next level through ASICS Running Lab Tour, proven by the overachieved KPIs we have observed.