---
title: "ASICS: The backstage of an event series"
description: Improving customer experience by supporting runners in their quest to finding the perfect equipment. How to do it? Discover the ASICS story here!
image: https://blog.sportheroes.com/hubfs/asics%20rs.png
---

![asics tour-1](https://blog.sportheroes.com/hs-fs/hubfs/asics%20tour-1.png?width=669&height=694&name=asics%20tour-1.png) [![move-by-sport-heroes-logo](https://blog.sportheroes.com/hubfs/move-by-sport-heroes/img/move-by-sport-heroes-logo.svg) ](https://blog.sportheroes.com)

# ASICS: The backstage of an event series

Improving customer experience by supporting communities in their quest to finding the perfect equipment

[Get the document](https://blog.sportheroes.com/tag/topic-resources/asics-the-backstage-of-an-event-series#action-form)

## Guiding runners through their purchasing experience

81% runners probably don't run with the right shoes. 

This explains Asics's mission: help runners finding the **ideal equipment**. 

How? With the Asics Running Lab Tour: a** special roadshow for runners** with one simple promise, help them find the right shoe.

What? A 360% expertise with chiropodists, Asics experts and running coaches to support runners in their quest. 

=> Want to know more? Download the case.

Table of contents

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1. Presentation & context
2. Goals
3. Solution
4. Become THE running specialist 👟
5. Running session with experts 🏃‍♂️
6. Workshops 💡
7. Digital strategy
8. Results & testimonials

[Get the document](https://blog.sportheroes.com/tag/topic-resources/asics-the-backstage-of-an-event-series#action-form)

> Building on Sport Heroes specific community & know-how, and putting into account our own running expertise, I think we managed to bring trial event to the next level through ASICS Running Lab Tour, proven by the overachieved KPIs we have observed.
> 
> ![arnaud lerouxxx](https://blog.sportheroes.com/hs-fs/hubfs/arnaud%20lerouxxx.png?width=52&name=arnaud%20lerouxxx.png)
> 
> Arnaud Leroux  
> Marketing Director ASICS France

## Get the document

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