ASICS: The backstage of an event series

Improving customer experience by supporting communities in their quest to finding the perfect equipment

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Guiding runners through their purchasing experience

81% runners probably don't run with the right shoes. 

This explains Asics's mission: help runners finding the ideal equipment

How? With the Asics Running Lab Tour: a special roadshow for runners with one simple promise, help them find the right shoe.

What? A 360% expertise with chiropodists, Asics experts and running coaches to support runners in their quest. 

=> Want to know more? Download the case.

Table of contents

  1. Presentation & context
  2. Goals
  3. Solution
  4. Become THE running specialist 👟
  5. Running session with experts 🏃‍♂️
  6. Workshops 💡
  7. Digital strategy
  8. Results & testimonials
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Building on Sport Heroes specific community & know-how, and putting into account our own running expertise, I think we managed to bring trial event to the next level through ASICS Running Lab Tour, proven by the overachieved KPIs we have observed.

arnaud lerouxxx

Arnaud Leroux
Marketing Director ASICS France

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