---
title: Sport 2000 reinvents the customer loyalty program
description: Livret Sport is a new-generation rewarding program powered by Sport 2000. Find out more about this innovative customer loyalty program that works.
image: https://blog.sportheroes.com/hubfs/quote-sport2000.png
---

![Livret sport loyalty program](https://blog.sportheroes.com/hs-fs/hubfs/livret-sport.png?width=669&height=694&name=livret-sport.png) [![move-by-sport-heroes-logo](https://blog.sportheroes.com/hubfs/move-by-sport-heroes/img/move-by-sport-heroes-logo.svg) ](https://blog.sportheroes.com)

# Sport 2000 reinvents the customer loyalty program

The story of Livret Sport: how fitness activities help grow customer loyalty.

[Get the document](https://blog.sportheroes.com/tag/topic-resources/sport-2000-reinvents-the-customer-loyalty-program#action-form)

## The more sport you practice, the less money you spend

### Rewarding clients in an innovative way

Sport 2000 is a group of independent retailers specialized in multisport equipments. Like all retailers, they obviously had a loyalty program. 

But unlike all retailers, they chose to offer a new experience to their clients : they wouldn't be rewarded with coupons when they bought Sport 2000 products, they would be rewarded when they practiced sport. 

Sport 2000 has created an **accessible, fun and intuitive web platform** to motivate all clients to move more and more and reward them when they do with coupons from brands, prizes and exclusive experiences. 

### Attract, retain and know your customers

Thanks to this innovative rewarding program, Sport 2000 has built a community of sport enthusiasts of more than **40 000 members** who takes part in connected challenges to win more prizes and coupons they can spend in stores. 

The Livret Sport project is a new way for Sport 2000 to get to know better their customers:  their use of the platform helps** improve the customer knowledge** and adapt to enhance their experience. 

Table of contents

---

1. Presentation & context
2. Goals
3. Solution
4. Inspire and motivate 🎯
5. Drive to store 🛍
6. Launch of the solution 🎉
7. Technology
8. Results & testimonials

[Get the document](https://blog.sportheroes.com/tag/topic-resources/sport-2000-reinvents-the-customer-loyalty-program#action-form)

> "With the Livret Sport, the Sport 2000 cooperative shows its ability to promote the practice of sport among the French population, beyond the sale of sports articles and equipment."
> 
> ![Solinski-sport-2000](https://blog.sportheroes.com/hs-fs/hubfs/Solinski-sport-2000.jpeg?width=52&name=Solinski-sport-2000.jpeg)
> 
> Stéphane Solinski  
> CEO, Sport 2000 France

## Get the document

---