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title: The ICONIC Sport Challenge
description: Trying to boost your brand notoriety? Take a look at how The ICONIC built trust and loyalty with their community to become THE sportswear brand.
image: https://blog.sportheroes.com/hubfs/the%20iconic%20sport%20challenge%20CTA.png
---

![The ICONIC Sport Challenge](https://blog.sportheroes.com/hs-fs/hubfs/the%20iconic%20sport%20challenge.png?width=669&height=694&name=the%20iconic%20sport%20challenge.png) [![move-by-sport-heroes-logo](https://blog.sportheroes.com/hubfs/move-by-sport-heroes/img/move-by-sport-heroes-logo.svg) ](https://blog.sportheroes.com)

# The ICONIC Sport Challenge

Driving engagement around the brand and becoming THE destination for sportswear

[Get the document](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge#action-form)

## The quest to raise awareness as a sportswear brand

Already the **number one fashion and lifestyle destination** in Australia and New Zealand.

This is isn't enough. They want to become THE sportswear brand.

How? By **promoting physical activity** and encouraging people to move more.

What a better way to do so than to offer their community a multisport experience, available on desktop and mobile phone.

=> Want to know more? Download the case.

Table of contents

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1. Presentation & context
2. Goals
3. Solution
4. Sweat and be rewarded 🎁
5. No matter your objectives or your fitness level
6. The more you train, the more you win 💪
7. Pro tips and inspiration from coaches
8. Results & testimonials

[Get the document](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge#action-form)

> I think THE ICONIC SPORT Challenge is awesome, I've done it every year and feeling it just gets better/improves each year so well done/thank you!
> 
> User testimonial

## Get the document

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