The IRONMAN Virtual Club story

Mass participation sports: how to engage your community in the long term?

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Let's go back to 2020.

Even before Covid-19 hit the sport (and the entire) world, the IRONMAN Group wanted to build a brand new digital experience to engage more and more its community. 

So when physical events were all either cancelled or postponed, their need became more urgent. 

They partnered with Sport Heroes to create a digital hub dedicated to triathletes all around the world and based on 3 pillars:


  • Train more and more
  • Compete virtually
  • Celebrate achievements with a global community of fellow athletes

Table of contents

  1. Presentation & context
  2. Goals
  3. Solution
  4. The experience: TRAIN
  5. The experience: COMPETE
  6. The experience: CELEBRATE
  7. Technology
  8. Results
  9. Testimonials
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Sport Heroes consistently demonstrate that they are just as dedicated to our athlete experience as we are and have been a critical part of our mission to provide athletes the ability to train, compete, and prove that Anywhere is Possible.

Matthieu Van Veen

Matthieu Van Veen
Chief Revenue Officer, The IRONMAN Group

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