Is the brand community the new essential for the ultimate customer experience? It certainly seems so! A clear brand positioning that resonates with consumers helps to create a loyal community base who trust and support the company's brand.
So here are 3 good reasons to create a solid brand community that's emotionally connected to your brand.
Raise the brand's profile and stand out from the competition
Good news, you already have a brand community! It follows your social media, stays up to date with your news and sometimes shares your content.
What's your goal? Identify your community, reach out to it and come up with a strategy to raise your profile. By getting everyone to interact within your brand community, your clients and prospects create engagement and added value. The perfect place to promote your brand! The better connected your community feels to your brand values and business culture, the more you'll stand out from the crowd.
Get to know your clients better
Bringing a whole group of people who have an emotional connection to your brand together is the best way to get useful information about them.
They buy your products, read your content, share it... basically, they interact with you and the rest of the community. That way you can glean their feedback, expectations, precious information that will help you provide better products, services or functions. You can use the community to trial new products, share blog content and gather general comments to improve your strategy.
Essentially, the brand community is a powerful business tool that, among other things, can help drive engagement around your brand. To learn more, check out our latest guide:
Create an honest long-term relationship
Spoil your brand community and they'll reward you in spades!
The basic idea behind a brand community is to successfully create an honest long-term relationship with your customers. It makes them the perfect ambassadors for your brand as they believe in your message, past, present and future.
Establish tools to encourage a two-way conversation to support your community in the day-to-day. Make your communication personal and human so it feels more like a conversation with your community than a one-way marketing ploy. Clients are looking for a one-to-one approach and it will help you gain their loyalty and improve their experience with your brand!
Consider a community platform to bring your community together, pamper and expand it. Sport Heroes has designed an app and web tool that you can personalize to have the space you need to create a powerful bond with your brand community through sport and wellness whilst showcasing your values and projects.