---
title: Stories | Move by Sport Heroes
description: "Learn from the best: success stories from community engagement and sport marketing experts."
---

![](https://f.hubspotusercontent30.net/hubfs/5051738/sport-heroes/img/picto-stories.png)

# Stories

Hear experts testimonials and read our partners' stories about the power of sport and wellness as the ultimate tools to engage communities, increase brand awareness and loyalty, strengthen customers, fans and employees' commitment.

![newsletter-picto](https://blog.sportheroes.com/hubfs/move-by-sport-heroes/img/newsletter-picto.svg)

First wednesday of every month

A shot of what's hot in the SporTech world, the best sport marketing campaigns and sport events we spotted, studies to dive in, content you shouldn’t miss...

On top of the Podium

---

[![The ICONIC Sport Challenge driving engagement around the brand ](https://blog.sportheroes.com/hs-fs/hubfs/the%20iconic%20sport%20challenge-1.png?width=500&name=the%20iconic%20sport%20challenge-1.png) ](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [The ICONIC Sport Challenge](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge)

 Raising awareness as a sportswear brand in order to boost notoriety. This is the challenge that The ICONIC has put itself to. To do so, they decided to engage their community to move more by promoting physical activity. With a Virtual Club developed by Sport Heroes, the community had access to a multisport experience, available on desktop and mobile phone.

Latest

---

[![The ICONIC Sport Challenge driving engagement around the brand ](https://blog.sportheroes.com/hs-fs/hubfs/the%20iconic%20sport%20challenge-1.png?width=500&name=the%20iconic%20sport%20challenge-1.png) ](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [The ICONIC Sport Challenge](https://blog.sportheroes.com/tag/topic-resources/the-iconic-sport-challenge)

[![ASICS guiding the running community through their purchasing experience](https://blog.sportheroes.com/hs-fs/hubfs/asics%20tour-1.png?width=500&name=asics%20tour-1.png) ](https://blog.sportheroes.com/tag/topic-resources/asics-the-backstage-of-an-event-series)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [ASICS: The backstage of an event series](https://blog.sportheroes.com/tag/topic-resources/asics-the-backstage-of-an-event-series)

[![Joining the practice of running to boost prestige](https://blog.sportheroes.com/hs-fs/hubfs/athlete%20participating%20to%20maybank%20marathon%20(2)-2.png?width=500&name=athlete%20participating%20to%20maybank%20marathon%20(2)-2.png) ](https://blog.sportheroes.com/tag/topic-resources/how-hyundai-established-proximity-with-its-community)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [How HYUNDAI established proximity with the running community](https://blog.sportheroes.com/tag/topic-resources/how-hyundai-established-proximity-with-its-community)

[![IRONMANVC](https://blog.sportheroes.com/hs-fs/hubfs/ironman-virtual-club-story.png?width=500&name=ironman-virtual-club-story.png) ](https://blog.sportheroes.com/tag/topic-resources/the-ironman-virtual-club-story)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [The IRONMAN Virtual Club story](https://blog.sportheroes.com/tag/topic-resources/the-ironman-virtual-club-story)

[![Accenture sport project](https://blog.sportheroes.com/hs-fs/hubfs/accenture-sport-project.png?width=500&name=accenture-sport-project.png) ](https://www.youtube.com/watch?v=e6biROFuPag&t=46s&ab_channel=UnitedHeroes)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [Sport at work: the story of Accenture](https://www.youtube.com/watch?v=e6biROFuPag&t=46s&ab_channel=UnitedHeroes)

[![Athlete participating in Maybank Marathon Anywhere](https://blog.sportheroes.com/hs-fs/hubfs/athlete%20participating%20to%20maybank%20marathon.png?width=500&name=athlete%20participating%20to%20maybank%20marathon.png) ](https://blog.sportheroes.com/tag/topic-resources/how-maybank-marathon-went-virtual)

[#Resources](https://blog.sportheroes.com/tag/topic-resources)

## [How MAYBANK Marathon went virtual](https://blog.sportheroes.com/tag/topic-resources/how-maybank-marathon-went-virtual)

 result(s)

---