Hear experts testimonials and read our partners' stories about the power of sport and wellness as the ultimate tools to engage communities, increase brand awareness and loyalty, strengthen customers, fans and employees' commitment.

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The ICONIC Sport Challenge

Raising awareness as a sportswear brand in order to boost notoriety. This is the challenge that The ICONIC has put itself to. To do so, they decided to engage their community to move more by promoting physical activity. With a Virtual Club developed by Sport Heroes, the community had access to a multisport experience, available on desktop and mobile phone.